Since the dawn of the Internet, forums have remained a dominant force on the worldwide web. If community forums are tried and true, then why is the average Internet user bombarded with pleas to follow a brand’s Instagram, Facebook and Twitter accounts versus a forum?
It's often the case that when decision makers consider building a community, they look to social media tools first and overlook the power an owned community platform has. The fabric of social media is also user generated content, however, much of the time it's followers competing for attention or having no interest or knowledge of your brand and its products.
Community forums focus on the content, whereas social media centers around the individual user.