With an effective community strategy, you can turn your audience into your greatest asset. In this video, the most important aspects of community building are discussed with Richard Millington. Whether you're looking to grow a successful community or start a brand new one, you'll want to hear these lessons to make your users your most indispensable advocates.
Richard Millington is a founder of FeverBee where he explains how to attract users to your community. These include:
- How to get people to join the community and make their first contributions.
- Overcoming first obstacles in community building
- How to change communication with your audience to get results.
About Richard Millington: Richard Millington is the founder of FeverBee. FeverBee uses proven social science methods to develop successful online and offline communities for organizations around the world. Over the past 13 years, Richard Millington has helped develop more than 290 successful communities, including those for Apple, Facebook, Google, the World Bank, SAP, Oracle, Amazon, Autodesk, Lego, the United Nations, Novartis, and many more.
Do not stop here, if you do not have an organization. Many tips are also applicable to hobbyist micro-communities.
FeverBee helps to build valuable communities using psychology. These communities are designed to build loyalty, solve problems, generate ideas, drive search traffic, and develop the best possible experience for users.
Richard is the author of Buzzing Communities, The Indispensable Community, and Build Your Community (Pearson, 2021). Buzzing Communities has been widely cited as an introduction to best practices for developing successful online communities.